In an exclusive conversation with Franchise India / Restaurant India, Priyanka, owner of deliKitchen tells about providing a food eco-system where people can order home food at best prices in Delhi-NCR.
Tell us something about your company? How long has your company been in the business?
deliKitchen.in was started in August 2014. deliKitchen.in is collaborating with homemakers, professional chefs and restaurants on one platform to delight the taste buds of customers from every financial background. deliKitchen.in is poised to become fastest growing food tech startup in India. We are obsessed with technology and want to leverage it to get closer to our customers.
What are the exclusive offers you provide?
deliKitchen offers standard veg and non veg meals from multiple basket of home makers, tiffin service, vendors and restaurants like Preetto Kitchen, Deli Kitchen, GeetaRasoi etc. International cuisines, continental, health, diet and diabetic food is also offered by some of the vendors.
What packaging techniques do you use to preserve freshness and purity of products that you supply?
deliKictehn doesn’t use preservatives, we serve fresh food to our customers.
What are the return policies at your end?
All of our meals are backed by 100 percent customer satisfaction guarantee. If customer is not satisfied with a meal for any reason, they can contact us within one day after delivery and we will either replace the meal or credit the purchase price for that meal. However, for same day orders, customers can cancel within 30 minutes from the time of order for 100 percent refund.
How do you decide pricing for the Indian market?
deliKitchen.in is the platform to delight the taste buds of customers from every financial background and hence we have ‘complete food’ ranges from Rs 60 to Rs 2000. We keep very stringent quality control on our kitchens and we listen to our customer feedbacks.
From where do you source the products?
deliKItchen.in sources the raw materials from local market and super bazaars to cook the freshest food.
What is the supply chain process at your end?
deliKictchen.in sources the raw material, process them in kitchen under controlled environment, get the delicious food ready and then it reaches to the customers. deliKitchen.in takes the feedbacks and feeds-in into the process for possible improvements.
What is your expansion plans?
After successful completion of six months and reaching target of 200 orders daily within Delhi, we will be expanding to nearby cities and major metros.
What are your branding and marketing activities?
deliKitchen.in is focussed on getting good chefs and homemakers along with good restaurants on board. We take 15 per cent of order as commission from partners, for home kitchens, we provide delivery services too at additional cost to get customers we have many campaigns started as First order is free, it’s on us. We will delivery groceries worth your order along with second order delivery.